As part of Honey Kid rebranding, update the main character, as well as refresh the design and make it more interesting, modern and attractive.
The style and Tone of Voice should be consistant throughout all products and should be clearly tracable from category to category in order to maintain a single look and feel of the brand.
The style and Tone of Voice should be consistant throughout all products and should be clearly tracable from category to category in order to maintain a single look and feel of the brand.
Task
The main character of Honey Kid evolved into a charming, emotional, sweet bee that finds itself doing various activities on the packaging of different categories. In every case she tells her story about the product and its specifics.
Idea
/HONEY KID
Product line rebranding
/packaging
Puree Rebranding
The bee becomes a surfer who surfs the waters on her small and silly surfboard.
Water Bottle Rebranding
On diaper packaging, we tell a story of how the baby bee grows up with the child. The size range of diapers becomes an age marker for the bee. Therefore, sometimes she is still a newborn who can't roll over. Sometimes, a baby that crawls humorously on all fours trying to get a toy, and sometimes a toddler hesitantly taking her first steps.
Diapers Rebranding
The bee travels through food labels, be that getting humorously stuck in a cup or falling asleep on the moon.
Tea Rebranding
On juice packs, the bee is getting ready to explore what's inside: she tries on flippers, puts on a snorkel and a diving mask and is about to dive into the fruit juice.
Juice Rebranding
The bee dresses up in fruit costumes like she’s going to a cheerful children’s party.
Marshmallow Rebranding
Parents have a skeptical and negative attitude towards potato chips, so any mention of them can cause rejection. But what if the chips were absolutely natural and made from... apples? The product has all the taste and all the nutruients of the fruit. Even the bees can't tell the difference!
Idea
The design depicted an apple cut into slices. Among the slices we see natural apple chips, that are indistinguishable form the dried apple, and see a bee that flies around them.
Solution
/HONEY KID
Apple Chips Rebranding
/packaging
As part of the design update, refresh the outdated packaging and make it more attractive, conveying a natural feel, freshness and usefulness for children.
Task
/ZDOROVIE IZ PREDGORIA
Develop a packaging idea and the strategic legend for the new brand “Health from the Foothills”. The brand's key RTBs are short shelf life and small farm production, which guarantees high quality, absence of GMOs, and natural ingredients.
Find a way to differentiate from competitors who also advertise through associations with being all-natural and high-quality;
Offer a single design creative frame that can be applied to all packaging: from milk to butter.
Find a way to differentiate from competitors who also advertise through associations with being all-natural and high-quality;
Offer a single design creative frame that can be applied to all packaging: from milk to butter.
The most delicious and healthy dairy products come from cows that naturally graze on meadows. Such are the happy cows from the Foothills. After all, good diet, unspoiled by additives and treatments, is what makes the dairy!
Task
Idea
The creative solution and the main idea was to include unique meadow plants of the Krasnodar region that compose the traditional diet of dairy cows, in the design. These are the flowers and herbs that grow in the Foothills region, where the brand’s farm production is located. They became a unifying and concistent element that was included in all product packaging and were introduced to consumers as something that milk was made from.
Solution
Packaging Creative Idea
/packaging
Exquisite Cuisine Royale chocolate is distinguished by its refined taste and premium ingredients. It’s not by coincidence that it bears the proud word Royale in its name, which associates it with high cuisine and the elite.
Idea
To emphasize the brand, premium quality and exquisite taste, we added a crown to the packaging. It became a strong recognizable element that stood out and looked distinguished in an otherwise simple design.
Solution
/CUISINE ROYALE
Chocolate Packaging Rebranding
/packaging
Update the current design and give the packaging a mature premium feel.
Offer a solution that could be universally applied to the entire chocolate product line.
Offer a solution that could be universally applied to the entire chocolate product line.
Task
