/BUTONICA
Task
Create naming for a new flower studio focused on elegant and stylish bouquets.
Reflect the company category in the name.
Set apart from competitors.
Reflect the company category in the name.
Set apart from competitors.
Solution
“Bootonika”(spelled phonetically) was an elegant solution that was in tune with its audience's values and ideas of beauty. It is a composite of two Russian words: “bud” ("booton") and “musical tone” ("tonica"). The result is a simple, roll-of-the-tongue naming that sounds natural in its native language.
After the business was sold, it was necessary to do a rebranding that would maintain continuity with "Bootonika", but at the same time look like a new name. The solution was “Tsvetonika” (spelled phonetically), where the word “bud” ("booton") was replaced by the word that means both “flower” and "color" ("tsvet").
After the business was sold, it was necessary to do a rebranding that would maintain continuity with "Bootonika", but at the same time look like a new name. The solution was “Tsvetonika” (spelled phonetically), where the word “bud” ("booton") was replaced by the word that means both “flower” and "color" ("tsvet").
Naming
/naming
/MEGA
Entice people away from marketplaces and create an additional reason to visit MEGA. In order to achieve that, needed to popularize cultural and educational activities for the whole family by making them more clear and accessible to a wide audience in terms of location and cost.
To convey the idea that MEGA is a meaningful place, where cultural and educational events are constantly taking place, the name Kultploschadka was created. It was created by combining two words ("culture" and "area"), and is currently actively used in naming in Russia. It turned out to be a playful, warm, friendly name that seems to invite MEGA visitors to share a new, unique cultural experience.
Solution
Task
Sub-brand Naming
/naming
/GURU Coffee
Create naming for a chain of mini-coffee shops where you can enjoy an excellent coffee and a delicious dessert.
Offer a simple, roll-off-the-tongue and easy-to-remember solution.
Offer a simple, roll-off-the-tongue and easy-to-remember solution.
The solution was the name Coffee GURU. Because only those who know the real secret of making quality coffee can prepare it for others. Coffee GURU is a brand that knows what kind of coffee consumers want in a modern metropolis. This is a brand that recommends something new and can quickly prepares a quality drink.
Solution
Task
Naming
/naming
/Webberin
Task
Create naming for a new IT company that specializes in website development.
Reflect the company category in the name.
Offer creative and catchy puns.
Reflect the company category in the name.
Offer creative and catchy puns.
Solution
To reflect the specifics of the company in the name, it was decided to use words that are strongly associated with the category. So the word “web” was used as the basis, and a consonant word “webber” was used as a creative solution. This is how the Webberin naming was born.
Naming
/naming
