/Herbalife
Your loved ones' wellbeing and happiness is truly the most precious gift in the world. But can you give it? What you can give is your attention and support, and Herbalife will take care of the rest!
We presented a catalog of beautiful tips for the best gifts to your loved ones. We also suggested adding several Herbalife gifts to the catalog, such as wrapping istructions to beautifully pack your gifts, saving time and money, as well as a sticker set to congratulate friends and acquaintances or decorate holiday packaging.
Solution
Increased sales of products promoted as gift during festive season.
Results
Idea
Winter Catalogue
/leaflet
Increased sales of products promoted as gifts
/Herbalife
Task
Every winter, Herbalife traditionally reminds its customers that any of their goals and dreams can be achieved through its products and the support of Personal Consultants. To support this idea, create a promotion to inspire people to actively seek advice, buy products as gifts and achieve their golas by the New Year.
Idea
Every holiday is a little fairy tale! It has a place for magic, real heroes, big dreams, and a happy ending! It is during the holidays that we feel a kind of uplift in our souls, begin to believe in ourselves a little more and make wishes!
Results
We presented the entire brochure in the form of folk fairy tales ispired by real stories. We have collected real stories of people who achieved their results because of Herbalife products and Consultants. We took the main points of their journey and based magical scenarios and illustrations on them, turning them into inspiring stories in their own right. At the end of each fairy tale we printed the full story of a person, in which all the characters and events from the fairy tale are clearly tracable. And thus, we have shown that everything is possible with Herbalife, especially during the holidays, when magic happens and dreams come true.
Gift Catalogue
/leaflet
Solution
/Herbalife
In order to attract a cold Gen Z audience, we decided to change the approach to distributor’s communication and make it more modern and youth-oriented.
We created 4 key leaflets that discussed the most relevant healthy lifestyle topics and problems from different angles. We presented the latest data as informative as possible in a bold, bright fashion.
Solution
Increased number of subscribers in the brand's Instagram account.
An increase in applications among new clients from distributors.
An increase in applications among new clients from distributors.
Results
Idea
Four Leaflets
/leaflet
/MEGA
Develop a creative frame and a new conceptual approach for a series of MEGA seasonal brochures.
Create a unique visual style for the covers of these brochures that would clearly distinguish them from all MEGA communication materials.
Create a unique visual style for the covers of these brochures that would clearly distinguish them from all MEGA communication materials.
For the name of the brochure, we proposed using a stencil with the word 'MEGA', with a descriptor category (Menu, Promotions, Services, etc.) under it. In the visualization, we emphased the key object, which, in turn, acted as a metaphor. Built on the idea of evolution, it united the front and back covers. In the former, we showed an object, which then unexpectedly transformed into another, creating new shades of meaning.
Solution
Task
Mall guides
/leaflet
