/MEGA
Traditionally, this period is about buying gifts. More and more buyers choose smth with rational reasons as the main factors when making a purchasing decision - "the need for a thing", the price (discounts, bonuses etc). We want to drive sale among MEGA visitors in gender’s celebrations period by inspiring them with emotional communication to buy presents in MEGA. Idea should be emotional, funny, inspiring, touching and in line with insight and MEGA role.
Every year when the romantic season comes we try to solve the issue about ideal gift for our beloved ones. What pops up first in our minds? Right, shaving foam, socks and tulips. To make a perfect present one has to understand the wishes and desires of the other one. Lets even say: one has read their minds.
Task
Idea
For visualization of this idea we use images with men and women catching the thoughts about ideal gift.
We see the bubbles with options of gifts and our hero who takes the one of that from the dreams.
We see the bubbles with options of gifts and our hero who takes the one of that from the dreams.
Solution
Romantic Campaign
/keyvisual
/MEGA
Stand out among competitors and attract attention of the audience for Black Friday;
Use non-standard techniques and approaches in order to be unique;
Do not use black color pallete, avoid using this color;
Reflect the character, style and values of the MEGA brand;
Increase MEGA brand recognition and highlight the difference between the brand and its competitors.
Use non-standard techniques and approaches in order to be unique;
Do not use black color pallete, avoid using this color;
Reflect the character, style and values of the MEGA brand;
Increase MEGA brand recognition and highlight the difference between the brand and its competitors.
Black Friday is not only a time for big discounts, but also a period when any dream can come true. This is the favorite day of all consumers, because Black Friday brightens up their day and invokes emotions that can never be called “black”!
Idea
- Good results in recognition mainly reached by standing out from the rest of communication
- Communication has been perceived as Fashionable, Inspiring
- Both OOH and Radio ads were perceived as actual and fashionable:
- Radio: Affordability & Fashionability, Everything at one place higher than Average MEGA KPIs
Results
Task
Black Friday Campaign
/keyvisual
The ad campaign used non-standard Black Friday communications. The layouts depicted human emotions: ironically, boldly and brightly.
Solution
/MEGA
In an interesting, accessible and understandable way talk about advantages and benefits of the MEGACARD loyalty card. MEGACARD is a fully operational bank card where the holder recieves cahsback in bonus points, various discounts, special offers and privileges for regular purchases.
Develop a unified communication platform for all MEGACARD materials.
Develop a universal creative frame that unites all MEGACARD communication materials.
Develop a unified communication platform for all MEGACARD materials.
Develop a universal creative frame that unites all MEGACARD communication materials.
In order to talk about advantages and benefits of MEGACARD in an interesting, accessible and understandable way, we came up with the “Secrets of Profitable Shopping” communication platform. It included useful tips, life hacks and smart tricks that allow you to buy everything you want without spending too much. The distinctive tone of the platform came from the creative decition to move away from a purely rational narrative towards an emotional one, and talk about benefits and features of the card in a light, ironic manner from a first person view.
Idea
Through emotional and light-hearted storytelling, “Secrets of Profitable Shopping” built a dialogue with the consumer, talking about MEGACARD advantages in a relatable manner.
Therefore, to reinforce the tone of communication, the layouts used lively and inspiring lifestyle photos of people addressing the viewer and sharing their shopping life hacks with them.
The unique MEGACARD stencil became a visual solution that united all communication materials into a single creative frame. It made all brand layouts stand out from other MEGA messages, thereby creating a special visual style for MEGACARD.
Therefore, to reinforce the tone of communication, the layouts used lively and inspiring lifestyle photos of people addressing the viewer and sharing their shopping life hacks with them.
The unique MEGACARD stencil became a visual solution that united all communication materials into a single creative frame. It made all brand layouts stand out from other MEGA messages, thereby creating a special visual style for MEGACARD.
Solution
Task
Loyalty Program Creative Platform
/keyvisual
/HERBALIFE
As part of the Christmas season, promote Herbalife products as a great gift for family and friends.
Develop a teaser-pleaser campaign to stir up interest throughout the preparation for the holiday, namely during December.
Develop a teaser-pleaser campaign to stir up interest throughout the preparation for the holiday, namely during December.
Modern reality has proven once again that the most valuable things in life are health and wellbeing. People started to be more attentive towards their bodies and taking better care of themselves. Today, when making wishes, many people only wish for themselves and their loved ones to always be healthy and happy. After all, this is what is important the most!
Idea
Increased sales of products promoted as gifts.
Increase in orders and applications for product programs.
Increase in orders and applications for product programs.
Results
Task
Christmas Campaign
/keyvisual
In the image teaser layout, we used the brightest and most recognizable products packaged in festive paper. This is how we conveyed the idea of a person wishing for the most important thing (health).
And, in the pleaser layout, we opened the wrapper and showed what was inside and what stands behind good health, namely Herbalife products.
And, in the pleaser layout, we opened the wrapper and showed what was inside and what stands behind good health, namely Herbalife products.
Solution
Develop promotional materials for the launch of a new Herbalife business app.
Convey the idea that the app will become an intermediary between the Distributor and the Company, making it easier and more comfortable to achieve business goals.
Convey the idea that the app will become an intermediary between the Distributor and the Company, making it easier and more comfortable to achieve business goals.
Task
As a creative solution we have created an image of a business meeting around a table in the form of a phone screen with an open app. This way we have conveyed the idea of reducing the distance between the two participants through the Herbalife Assistant app.
Solution
/HERBALIFE
Business App
/keyvisual
/HERBALIFE
Support the brand's sports direction;
Develop a communication that encourages running;
Encourage registration for a brand supported marathon;
Creatively support the product communication in accompany with the athletes’ several weeks preparation for the marathon.
Develop a communication that encourages running;
Encourage registration for a brand supported marathon;
Creatively support the product communication in accompany with the athletes’ several weeks preparation for the marathon.
Task
Marathon Promo Posters
/keyvisual
We used typographic techniques to highlight the motivational and inspirational nature of the slogans. In some places we stretched out the words to show that behind any result there is effort. In other places we showed the words as steps to convey the idea that every step is important. The result was a stylish and emotional campaign that inspired people to start running and join the Herbalife marathon team.
Solution
As part of updating the Herbalifeline Max dietary supplement label and recommended usage, promote its key advantages and selling points. More precicely, the fact that the product contains important Omega-3 fatty acids obtained in a sustainable and environmentally friendly manner, as confirmed by the certified Friend of the Sea badge.
Task
On the layout, we showed a symbol of hands folded in the shape of a fish. This symbolized a careful and reverent attitude – as if the hands are protecting the fish – and conveyed the message of responsible production of Herbalife products.
Solution
We support the initiative to preserve natural resources for the future and, in our own way, protect marine inhabitants. To show this, we used the image of hands, which reflect our respect for the environment and responsible production.
Idea
/HERBALIFE
Product Launch
/keyvisual
As part of the traditional New Year's campaign that promotes Herbalife products as gifts, come up with a promotion for the “Four Seasons” cookbook of gourmet recipes. Emphasize the sophistication and restaurant presentation of the ready-made dishes in a wasy that fits well into the New Year's season.
Task
You always want to put something special on the holiday table, but at the same time you don't want to ruin your complection and affect your well-being. All gourmet and high cuisine recipes usually seem difficult to execute. That is not true for Herbalife recipes. After all, all you need is balanced Herbalife products and the Four Seasons cookbook to turn any meal into a real dinner party.
Idea
/HERBALIFE
Culinary Book Promo
/keyvisual
On the layout, we showed a cookbook spread with a ready-made Herbalife dish appearing from it. It materialized from a printed recipe, conveying the ease of preparation and mouth-watering taste.
Solution
